The ‘Seoul Fashion Week 2011' began on March 28th, with many of the favorite stars attending the big fashion show. SNSD’s Jessica, G.NA, Park Han Byul as well as CN Blue’s Jung Shin starred as a number of the models. Together with the stunning runway styles, some celebrities were also present at the event.

Fashion Takeoff

The fashion week was hosted as part of the Korean fashion globalization project. A new event, “Fashion Takeoff” was also featured. The event was held on the 29th till the 31st of March, it targeted exclusively the international fashion world and consisted of fashion specialists, buyers and press. The Seoul Metropolitan Government aimed at the long-term success of the Korean designers. Present and upcoming talents which are supported by government’s ‘Seoul’s 10 Soul’ also took part.

Along with the ‘Fashion Takeoff’, “Seoul Fashion Fair” and “Generation Next” were also included in order to get in touch with the overseas marketplace. During the Fashion Week, organizers didn't only showcase the most recent runway fashions, but additionally cutting-edge IT technology by way of a business sociable “Smart Pad Tablet order system”.

Seoul Collection

Seoul Collection was the only program open to the public, also as the main attraction. It had been set to premiere the latest collections created by 27 veteran Korean designers, like Lie sang bong for Lie sang bong Paris, Chang Kwang Hyo for Caruso, Gee Chun Hee for Miss Gee Collection and Choi Bumsuk for General Idea by Bumsuk.