Fashion

Friday, May 18th

Last update03:53:09 PM GMT

Issa

issa

One of one of the most anticipated shows at London Fashion Week Autumn 2011 was Issa, a label that, thanks to Kate Middleton, has suddenly discovered itself about the world’s fashion radar. The Issa London label is a firm favorite of the soon-to-be Princess Catherine, using its sophisticated, however, slightly sexy jersey dresses. When Kate Middleton decided to carry that Issa London royal blue wrap dress for that official announcement of her engagement to Prince William, the label struck fashion gold.

Kate Middleton's engagement dress sold out in hours at Net-a-Porter and Issa pre-fall sales are already up by 60%.

 

Issa London Fall Winter 2011/2012

Showing at London’s historic Somerset Home, Brazilian-born designer Daniella Issa Helayel dubbed her collection “Celebration,” to commemorate the truth that Ten years have passed since she developed her very first dress.

Issa’s Autumn 2011 runway collection, nonetheless, showed that the designer can offer significantly more than simple-to-wear dresses. Consistent with the existing spring season's huge 70s trend, it had been quite considerably a 70s-inspired collection, using the show opening to the 70s disco classic "Young Hearts Run Free" by Candi Staton (Warner Bros. Records, 1976).

Single-color blocks and prints had been prevalent throughout as well as the "jersey girl" designer pushed new boundaries with supplies, picking heavier weight knit fabrics that draped elegantly in cigarette pants and cheeky skater dresses. One from the stars from the show would be a beautifully cut lipstick red fit-and-flare coat, that was Kate Middleton.

Red was a strong color influence in skater skirts and dresses, military-inspired hats (designed by Stephen Jones) as well as a stunning backless column gown. Teal blue given the color canvas for several stylish Issa prints, whilst a gracefully draped peacock blue column outfit looked as it if would flatter any figure. The rest of Issa's color scheme was typically autumnal in plum, chocolate brown and frosty gray.

One outfit that turned out to be proper on trend was a blue printed pant suit, with wide leg trousers and matching blouse, topped served by an over-sized Russian Cossack-inspired fur hat.

Issa's Celebrity Clients

Not merely is Issa a popular of Kate Middleton, but keeping things in the (royal) family, Princesses Beatrice and Eugenie wear the label too.

Daniella Helayel’s celebrity clients also consist of Madonna, Naomi Campbell, Jennifer Lopez, Keira Knightly, Kelly Osbourne and Scarlett Johanson. The designer has also branched out into bespoke bridal wear, developing the wedding gown of Jessica Simon, daughter of Peter Simon, the multi-millionaire organization tycoon and Monsoon and Accessorize founder.