Fashion models can influence our day to day fashion, and what proves that? The movie ‘Cover Girl’ which was released in 1944, that drove American girls and women crazy.
The models of ‘Cover Girl’ movie and the famous Hollywood stars Rita Hayworth and Gene Kelly were not the only attractions of the movie.
The glamorous feel, unusual atmosphere and the new fashion trend of America swayed the public. The film imposed lush look with enchanting music and Technicolor filming that caught attention of audience and fashionistas. The movie ‘Cover Girl’ acted as a big entertainment source during the World War II.
Cover Girl, one of the famous fashion magazines of America, created a unique marketing idea that persuaded fashion buzz. Showcasing and posing famous models of America, the magazine appealed its readers. They held contests and jumped to boards to elect the models that featured as cover girls for advertising the film. Few models were also featured in the title number of the film’s title song. Numerous Cover Girl Fashion Shows were held in New York, which spread the message of new fashion trends across America. The winners of the show were whisked to Hollywood to promote the film and were kept busy with photo shots, publicity events, en masse and, mansion and parade.
The fashion buzz of ‘Cover Girl’ movie influenced the Americans of 40’s and the fashion industry in such a manner that every girl and women started adopting the fashion from the movie. The poll taken five months before the movie’s release showed that more that 15 million people wanted to see the movie. Inspite of critics and conspiracies, the movie was a great success in box office and the fashion in the movie was the most influential one for decades.
Image Name: How 'Cover Girl' Changed the Face of Fashion